Search engine optimization, or SEO, is a critical part of any inbound marketing strategy. And while there are many factors that go into optimizing your website and content for search engines, video can be a particularly powerful tool. If you’re not using videos as part of your SEO strategy, you’re missing out on a lot. According to recent research, adding a video to your website can increase organic traffic by up to 157%. Here are seven reasons why videos are important for SEO.
1. Videos are more engaging than text.
Videos are more engaging than text, which means they’re more likely to keep people on your website longer. Not only does this help your SEO rankings, but it also helps improve your conversion rates. In fact, according to one study, viewers are 64% more likely to buy a product after watching a video about it.
2. Videos help you rank higher in search engines.
Videos are also great for SEO because they help you rank higher in search engine results pages (SERPs). In fact, including a video on your website can increase your organic traffic by up to 157%. And since videos are more engaging, they can help you capture more clicks, which means higher rankings.
3. Not all videos are the same.
Another reason that videos are important for SEO is that not all video content is created equally. You need to optimize your videos just like you would your text content for search engines. There are six things to include in each script or video: a title, keywords, a description, tags, transcript, and closed captions. If this seems like too much work for you, you can let an expert in SEO in Dallas Texas figure the best ways to optimize your video content.
4. Videos can drive traffic to your website.
In addition to helping you rank higher in search engine results pages, videos can also drive traffic to your website. In fact, one study found that 59% of internet users watch video content online every week, and that 51% of internet users would rather watch a video than read articles.
5. Video serves as online content marketing.
Online video is one of the most popular forms of content marketing—and it’s not going anywhere anytime soon. If you’re sourcing, curating, or creating videos for your own blog or website (which you should be), you’re in good company. According to one study, 60% of companies are creating more video content than they did the year before.
6. Video can increase brand awareness, influence consumer behavior, and provide entertainment value.
Not only is there evidence that online video engages viewers better—and boosts traffic to your website—but it also provides value for your target audience in other ways. For example, video can be used to increase brand awareness, change consumer behavior, and provide entertainment value.
7. Videos can help you build trust with your audience.
Video can also help you build trust with your audience, which is essential for any successful inbound marketing strategy. In fact, research shows that customers are 64% more likely to buy a product after watching a video about it. Plus, 80% of people say that seeing a video demonstrating a product or service is helpful when making purchasing decisions.
So what are you waiting for? If you’re not using videos as part of your SEO strategy, it’s time to start. And remember: the more engaging your videos are, the better.
